Puma & Yves Behar's New shoe box

As I have mentioned before I love good packaging and often spend more time admiring the box the product comes in rather than the product itself. One thing that has always bugged me though is that great packaging can be better if it had another use and could provide us with another product after it has served it's original purpose.

We have all bought shoes in the past and kept the nice show box and maybe reused it as as art box or something to keep your junk hidden away but in the end it get thrown away like all the other junk you keep inside it. Until now.

Puma have teamed up with Yves Behar and designed a shoe box which then becomes a bag. Not only is this a great piece of design thinking but also very green and has saved the company alot of money in production. Great work!